Worldwide group creative director for Mattel Inc, riCardo crespo serves as ambassador to one of Fortune Magazines top 50 Companies to work for. He is a seasoned and celebrated creative “ronin” and continues to influence many global brands through his practices and strategic executions. crespo has held several leadership positions including executive creative posts at notable advertising giants such as McCANN ERICKSON, Saatchi & Saatchi and Bozell Worldwide. He offers a unique and valued perspective as a professional with experience from both the agency and client side. crespo is a frequent contributor on design methodologies and the strategic value of design + creative in the branding development process. He often lectures at events, conferences and universities and serves on the advisory board of the AC Collective at accidentalcreative.com. riCardo will be joining other creative thought leaders as he presents and shares his creativity principles at the FUSE Branding Conference and HOW Design Conference in 2010.
riCardo was born to loving parents (Spanish father and Spanish-Chinese mother) in the Philippine Islands. Relocating to Toronto at the age of three, he grew up in the amazing city that is so uniquely Toronto enjoying four incredible seasons every year. In Toronto, his passions aligned with his life path... creativity! Loving every minute of his developing career in the advertising agency ranks as a designer and film director, he found his way to sunny southern California designing compelling stories for the surf and active lifestyle industries. riCardo now calls the beach cities of southern California home along with his wife and four boys. Spend any amount of time at all with riCardo and you will discover he strives to continually grow, learn and appreciate the challenges that creativity brings his way!
